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February 06, 2010

How perception keeps us from seeing things (Video)

Candle problem
In his TED conference presentation, Daniel Pink shared a great example of how we fail to see things that are ‘right in front of us.’

People are given a box of thumb tacks, some matches, and a candle. The objective is to attach the candle to the wall in a way that the candle wax doesn’t drip on the table surface. It turns out that most people overlook the solution for quite a while, often 5 to 10 minutes, before they see what’s staring them right in the face. Here’s Pink’s presentation:


February 6, 2010 | Permalink


This video is fabulous. We need to direct the day to day activities of the people around the world toward what he points out. How do we do it is our nest issue I believe.

Posted by: Hirohide Yamada | Jul 4, 2010 5:09:19 PM

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