It appears that the first shots have been fired in the Japanese e-Book Wars. While most of the press attention in the US is focused on music downloads - both legal and illegal, there's another battle being joined here in Japan that may have just as much impact in the long run. The Japanese are avid readers and devour books and magazines by the carload. Drop by any Japanese Seven-Eleven at almost any time of the day or night, and you will see people standing in front of the magazine rack, sometimes two or three deep. The local book stores have enjoyed the same public devotion to reading. And of course Japanese manga are famous world-wide. Now, suddenly, people are downloading their books and manga over the internet. Some of the material is even cell phone friendly, so they can read it on their cell phone display during the long daily commute. The Japanese publishing industry, just like the music industry before it, tried to downplay or ignore the trend for quite a while. Now the Japanese eBook market is starting to soar, and they can't continue pretend it isn't there.
One of the solutions - put together an alliance of the major publishers, distributors, and the eBook readers. Form a solid front, and try to keep the customer captive to traditional distribution sources. The 'party line' is that customers will be willing to bring their memory media into bookstores to download their purchase. It's a comforting story, if you happen to own a chain of bookstores. Time will tell if it's a practical approach, or if Japanese consumers like their Western counterparts insist on the convience of internet downloads and instant gratification. Of course, the eBook display device makers end up winning both ways. The major players are companies like Toshiba and Matsushita who make not only the eBook readers, but also all of the alternative devices like PCs and cell phones. They can have their cake, and eat it too.
Japan eBook Market Soars
"The Japanese market for eBooks soared to 1 billion yen in 2002..."
"The market is expanding at an annual rate of 40 percent to 60 percent..."
"Downloaded by users to their personal computers or mobile phones,... "
"Online vendors release some 1,000 new titles onto the market monthly...."
"...another poll of 6,000 Internet users found that 9 percent have read eBooks...."
"The poll also found an additional 63 percent want to read them...."
Japan eBook Market Soars
Japan eBook Consortium Formed
"Nineteen electronics companies, publishing houses and other firms announced Wednesday they will set up a consortium Oct. 1 to promote the use of eBooks and the devices that display them."
"Would-be purchasers of eBooks could bring to bookstores their secure digital memory cards, onto which the content of eBooks could be downloaded from a terminal," a Matsushita official said. "They could then transfer the contents from the cards to their own terminal at home."
"Cartoonist Machiko Satonaka, who was appointed as an adviser to the consortium, told the news conference that use of the computerized terminals "would enable people to read masterpieces which went unnoticed when they were first published."
Consortium to push eBook business
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